Friday, April 13, 2018

The Incredible Value and Emotion of Fonts

Fonts increase value of both your website and your Apps 

Netflix unveils Netflix Sans, a new custom typeface developed with Dalton Maag

and more....

       “Through a series of split test experiments, I managed to improve my site’s engagement by 38%.  I did this by changing nothing but the font styling of the site.” – Six Revisions, July 21, 2014

       “For Internet marketers, the most important thing to remember is to use typography to complement and enhance your copy.  When done right, it can trigger the right emotion, mood, and even action required to get a visitor to convert.” – Oberoi, 2014.

       “Effective typography practices can prove to be a pivotal factor in the success of an interface’s effectiveness and ability to support business needs.” – DeFrates, 2013

       “Of course, endless examples can be found of how subtle typographic choices make all the difference…. Effective design begets effective communication, and while major design decisions are obviously important, the little things often make all the difference.” – Knight and Glaser, 2012

       “Even the letterforms you choose could have an impact on how much authority your words carry.” – Anderson, 2012

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